Executive Summary v1.0

Intelligent Lead Generation & Marketing System

A Complete Business Development Solution

What We're Building

A single intelligent system that handles three core business needs:

🔍

Find Work

Automatically discover productions from IMDb Pro, Variety, Deadline, LinkedIn, and more. Score and prioritize the best opportunities.

📧

Win Work

Draft personalized outreach, track responses, manage follow-ups. Never miss a lead or forget to follow up.

📱

Market the Business

Generate AI-powered marketing images from product photos. Create and schedule social content automatically.

🎯 One Point of Contact

Instead of juggling multiple tools, you interact with one intelligent assistant - the Cohort Orchestrator. It understands your requests and coordinates 15 specialist AI agents working behind the scenes.

The Complete System

flowchart TB subgraph You["👤 YOU"] Dashboard["Single Dashboard"] end subgraph Orchestrator["🎯 COHORT ORCHESTRATOR"] Brain["Your Intelligent Assistant"] end subgraph Sources["📥 DATA SOURCES"] S1["IMDb Pro"] S2["Variety / Deadline"] S3["LinkedIn"] S4["Production Weekly"] end subgraph Clusters["🤖 SPECIALIST TEAMS"] Lead["🔍 LEAD INTEL\n4 Agents"] Outreach["📧 OUTREACH\n3 Agents"] Marketing["📱 MARKETING\n8 Agents"] end Dashboard <--> Brain Sources --> Lead Brain <--> Lead Brain <--> Outreach Brain <--> Marketing style Brain fill:#ff00ff,stroke:#ff00ff,color:#000 style Dashboard fill:#00ffff,stroke:#00ffff,color:#000

Lead Sources - Not Just IMDb

The system monitors multiple sources to find opportunities:

🎬 Production Databases

📰 Industry News

💼 Social & Professional

Function 1: Find Work

What It Does Automatically

Daily Scanning:

  • IMDb Pro for new productions
  • News sites for announcements
  • LinkedIn for production activity
  • Trade publications for greenlights

Smart Scoring (0-100):

  • Genre (Action/War/Crime = high)
  • Location (UK = bonus)
  • Budget (higher = better)
  • Timing (pre-production = ideal)

Lead Scoring Example

🔥 Hot Lead: WW2 Drama

War genre+35
UK production+25
High budget+18
Pre-production+20
Total98/100
98 - Contact Now!

❄️ Cold Lead: Rom-Com

Romance genre+0
UK production+25
Low budget+10
Pre-production+20
Total55/100

Unlikely to need armoury - monitor only

Function 2: Win Work

Automated Outreach Pipeline

sequenceDiagram participant S as 🤖 System participant Y as 👤 You participant C as 📧 Contact Note over S: Hot lead found! S->>S: Finds contacts (Line Producer, Prop Master) S->>S: Drafts personalized email S->>Y: "Email ready - approve?" Y->>S: ✅ Approved S->>C: Sends email Note over S: 3 days later S->>S: Email opened 4 times! S->>S: Drafts follow-up S->>Y: "High interest! Follow-up ready" Y->>S: ✅ Approved S->>C: Sends follow-up Note over S: Day 5 C->>S: Reply received! S->>Y: "Sarah replied!"
You Stay in Control: The system drafts everything, but nothing sends without your approval. Edit, reject, or approve with one click.

Function 3: Market the Business

Three types of content, all automated:

🤖

AI-Generated Images

White background products → stunning marketing images

🎬

Field Content

BTS photos from set, equipment, team moments

✍️

Written Content

Educational posts, industry commentary, product descriptions

🤖 AI Image Generation

📷
Product Photo
White background
🤖
AI Model
Brand-trained
🎨
Variations
3-4 options
You Select
Best one wins

🔮 What the AI Can Do

Single Product:

  • Victorian study setting
  • Dark dramatic studio
  • Medieval armoury
  • Clean gradient backdrop

Multiple Products:

  • Sword + scabbard + belt together
  • Complete weapon sets
  • Themed collections
  • Cohesive product placement

📱 Field Content from Your Team

Your team of 8-15 armourers can easily contribute:

💡
For Armourers: "During downtime on set, capture a few photos - equipment setups, detail shots, candid moments. Upload via web form or shared folder. The system handles the rest."
🌐

Web Upload

Simple drag & drop

📁

Shared Folder

Google Drive / Dropbox

📧

Email Upload

Send to upload address

Your Daily Experience

Every morning, spend 5-10 minutes reviewing what the system prepared:

🎯 COHORT COMMAND CENTER
System Active
🔥
3
Hot Leads
📧
5
Emails Ready
📱
4
Posts to Review
📸
2
Field Content
🔥 Hot Leads (from IMDb Pro, Variety, LinkedIn)
⚡ WW2 Drama (BBC Films)
Source: IMDb Pro | Pre-Production | Pinewood
Score: 92
⚡ Crime Thriller (Netflix)
Source: Deadline | Development | London
Score: 87
📧 Outreach Queue
Email to Sarah Mitchell (Line Producer)
Re: WW2 Drama - Personalized intro
📱 Content Ready
LinkedIn: Educational post + AI image
Topic: Flintlock mechanisms
Instagram: BTS from active production
⚠️ Requires human review

Expected Results

Metric Without System With System Improvement
Leads found per week 2-5 (manual) 15-30 5x more
Lead sources monitored 1-2 8+ Comprehensive
Time on admin 5-10 hrs/week ~1 hr/week 90% saved
Marketing images Expensive shoots AI on demand Unlimited
Follow-up rate Often forgotten 100% Never miss

Investment Summary

Build Phase (One-Time)

Ongoing Costs (Monthly)

Database hosting£20-50
AI processing£50-150
Image generation£30-80
Email service£20-50
IMDb Pro~£150
Est. Total£270-480/mo

Next Steps

1

Review & Feedback

Questions? Changes? Additional features?

2

Gather Brand Assets

50-100 reference images for AI training, color palette, style preferences

3

Technical Build

Database, agents, image model, dashboard

4

Testing & Launch

Real data testing, refinement, go live

🎯 The Bottom Line

One intelligent system with 15 AI specialists that:

Your job: 10 minutes each morning clicking "Approve".

Prepared for Cohort Armoury Services

January 2026 | Version 1.0